PAE CEMPRO
The ninth edition of the Excellence Award was developed around the concept of “Light and Shadow,” highlighting these elements as central to its design narrative.
Cementos Progreso
Client
Creative concept . Visual design . Narrative
For the ninth edition of the Excellence Award—recognizing outstanding architectural projects in sustainability and innovation—the concept was built around “Light and Shadow” as the core elements of the design narrative. Inspired by the award’s form, the visual approach explored how light interacts with materials like concrete and stone, generating dynamic compositions that reflect the essence of architecture.
“Light and Shadow” defined the conceptual direction, shaping the project’s narrative and visual language.
The design takes inspiration from the award’s form, using it as a guiding element throughout the visual system.
We explored how light interacts with concrete and stone, creating movement, depth, and evolving shapes.
The result is a refined visual language that captures the spirit of innovation and sustainability behind the award.
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