UGC
We aimed to bring Vero’s vision of authentic social interaction to life by focusing on seamless design and user privacy.
Cementos Progreso
Client
Illustration . Campaign . Conceptualization
To commemorate the Bicentenary of Guatemala’s independence, Cementos Progreso launched a series of four commemorative cement bags, each representing a different region of the country. Illustrated with distinctive visual elements, each bag became both a tribute to regional identity and the unifying thread of the campaign, extending its narrative across all communication pieces created for the celebration.
Each bag features illustrations that capture the essence and identity of its respective region, becoming a central element of the campaign.
The visual language draws from iconic fragments of the national anthem, poems, and traditional songs to evoke a sense of national pride.
Narrative capsules were developed to explore the history, monuments, and everyday life of each region.
These stories highlight picturesque streets, cultural traditions, and the unique character of each town and community.
Ready for more?
Let's talk
Every great link starts with a conversation. We are MADE for more, and we are here to ensure your journey with us is innovative, strategic, and successful.
Stay connected
Join our newsletter and stay updated on the latest trends in digital design
We work hand-in-hand with our clients co-creating and co-innovating solutions that build real connections with your audience.