Morena
Morena’s first surfskate line was developed around a visual concept inspired by Central America’s nature and culture, bringing each board to life through elemental illustrations and regional details that reflect the spirit of its beaches.
Made Studio
Design . Illustration . Conceptualization
Morena, the first surfskate brand in Central America, launched its first board line inspired by the region’s nature and culture. The project focused on developing a graphic system that translates the richness of Central American beaches into a bold and expressive visual identity, giving each board a distinct personality rooted in its environment.
The redesign focused on improving navigation, making the app more intuitive and accessible for everyday use.
A new color palette and refined textures were introduced to create a cleaner and more minimalist visual language.A new color palette and refined textures were introduced to create a cleaner and more minimalist visual language.
Each animal was designed with a strong personality, combining environmental traits with a playful and expressive tone.
Surfskate culture was integrated through details like local games, drinks, fruits, and iconic elements, adding authenticity and character to every design.
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