Made Studio
We aimed to turn Cementos Progreso’s packaging into a celebration of national identity, creating special editions rooted in the culture and character of each country.
We developed a series of commemorative packaging designs for Cementos Progreso inspired by the Independence celebrations of El Salvador, Costa Rica, and Panama. Through custom illustration, vibrant color, and references to local landscapes, architecture, traditions, wildlife, and people, each edition captures the identity of its country while remaining part of a cohesive regional visual system.
The visual identity celebrates independence through the symbols, traditions, landscapes, and cultural character of each country.
We developed a flexible visual language that adapts to each country through local references, distinctive color palettes, illustration, and iconic elements while preserving a unified visual approach.
The resulting visual system transforms each commemorative edition into a vibrant expression of national identity, culture, and celebration.
The result is a cohesive visual direction built through custom illustration, vibrant color, and cultural references that celebrate the identity of El Salvador, Costa Rica, and Panama while maintaining a recognizable Cementos Progreso presence.
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