125 Años CEMPRO
Made Studio
We aimed to honor Cementos Progreso’s 125-year legacy through a visual identity that unites its history, regional presence, and shared vision for the future.
Branding . Design . Conceptualization
We developed the 125th anniversary visual identity for Cementos Progreso to celebrate its evolution from a local vision into a multilatina organization. Through geometric forms, vibrant colors, and references to the landscapes, cultures, and architecture of the countries where it operates, we created a cohesive system that honors its legacy, recognizes the strength of its people, and represents a future built together.
The visual identity celebrates Cementos Progreso’s 125-year journey, connecting its legacy, regional growth, and the collective strength behind its evolution.
We developed a flexible visual language that combines geometric forms, vibrant colors, and cultural references from across the countries where the organization operates.
The resulting visual system creates a vibrant and contemporary identity that brings unity, meaning, and regional character to every brand application.
The result is a cohesive visual direction that honors Cementos Progreso’s 125-year legacy through geometric compositions, cultural references, vibrant colors, and a flexible system designed for every country where it operates.
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