Cementos Progreso
Illustration . Campaign . Conceptualization
To commemorate the Bicentenary of Guatemala's independence, Cementos Progreso, a leading cement manufacturing company in the region, launched four commemorative bags representing the regions of Guatemala. Each bag featured illustrations that not only depicted those regions but also became the cohesive thread of the communication created for the commemoration.
The foundation of the communication was born from iconic fragments of the national anthem, poems, native songs, and more, evoking national pride. As part of the narrative, capsules were included that journey through the history of each region, iconic monuments, picturesque streets, and the unique traditions of each town and region.
Cementos Progreso
Illustration . Campaign . Conceptualization
To commemorate the Bicentenary of Guatemala's independence, Cementos Progreso, a leading cement manufacturing company in the region, launched four commemorative bags representing the regions of Guatemala. Each bag featured illustrations that not only depicted those regions but also became the cohesive thread of the communication created for the commemoration.
The foundation of the communication was born from iconic fragments of the national anthem, poems, native songs, and more, evoking national pride. As part of the narrative, capsules were included that journey through the history of each region, iconic monuments, picturesque streets, and the unique traditions of each town and region.
