Colegio Capouilliez
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We sought to honor Colegio Capouilliez legacy by creating a concept that reflects both its tradition and forward-looking vision, highlighting the unique potential of every student while strengthening the sense of community that defines the institution.
Colegio Capouilliez
Client
Branding . Campaing . Conceptualization
“Potencial al cuadrado” was a designed for Colegio Capouilliez to celebrate the inherent talents and skills of its student body. Through a collection of graphic and audiovisual assets, the project successfully bridged the gap between school and home, illustrating to parents how their children’s potential can beexponentially amplified through specialized academic guidance and dedicated training.
The “Por 100pre Capouilliez” concept was created to celebrate the school’s 100th anniversary. It pays tribute to a century of academic excellence, history, and a deep sense of belonging.
The logo blends the school’s traditional calligraphy with a heart icon. This fusion symbolizes the core values of love, unity, and community that define the institution’s legacy.
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The project was completed by a series of curated graphic pieces. Each design was specifically tailored to spotlight student excellence across art, music, science, and sports.
A custom animated spot served as the campaign’s centerpiece, highlighting diverse learning areas. Its vibrant colors and fluid animations interacted with students to reflect their unique potential.
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