Morena
Design . Illustration . Conceptualization
Morena, the first surfskate brand in Central America, was about to launch its first board line inspired by the nature and culture of the entire region. The project involved developing the graphic line and visual concept using regional elements that represented the natural richness of Central American beaches. Under this visual concept, life and personality were given to each of Morena's boards.
Illustrations were crafted using the elements of water, fire, air, and earth to represent an animal specific to each beach based on its region and context. As part of the personality and mood of the animals, elements from the Surfskate culture were included, such as shirts with regional details like: "tripa de coche" balls, capiruchos, drinks, fruits, among others.
Morena
Design . Illustration . Conceptualization
Morena, the first surfskate brand in Central America, was about to launch its first board line inspired by the nature and culture of the entire region. The project involved developing the graphic line and visual concept using regional elements that represented the natural richness of Central American beaches. Under this visual concept, life and personality were given to each of Morena's boards.
Illustrations were crafted using the elements of water, fire, air, and earth to represent an animal specific to each beach based on its region and context. As part of the personality and mood of the animals, elements from the Surfskate culture were included, such as shirts with regional details like: "tripa de coche" balls, capiruchos, drinks, fruits, among others.
